Appleby is aiming to brighten up ‘Blue Monday’ on the Isle of Man.
It’s partnered with Coffee Exchange to offer residents a free coffee on Monday, January 21st.
The third Monday in January is known as the gloomiest day of the year.
Global Head of Communications Lynne Capie says: "This campaign has been designed to create some goodwill within our communities, reinforcing the importance of taking time out and encouraging people to connect.
"We are running this campaign in six of the jurisdictions in which we are based and in Charlotte in the US, one of our client hubs."
The#ThanksAppleby campaign will highlight the importance of creating and maintaining connections and encourage people to take time out of their day to grab a coffee.
