Discretionary fund manager, Creechurch Capital, has premiered a cinematic video to capture the spirit of their award-winning ‘Time’ campaign which has been running throughout 2017.
The video takes viewers through a nostalgic journey of reflection as it transports through various generations asking each what pointers they would give to their younger self. The content for this clever campaign has been sourced from conversations Creechurch Capital has undertaken with clients and contacts.
The film went live on the Creechurch Capital’s website at 02.00am on Sunday 29th October.
Mary Brady, Managing Director at Creechurch Capital, commented: “We wanted to create something thought provoking which made people think about how they best spend their time and what they can do to invest in their future and the future of younger generations.”
Led by PR agency Petal & Co., the business partnered with Manchester-based visual experience and TV production specialist Dreamscope TV to create the cinematic campaign.
Mary continued: “When the clocks go back, we are blessed with an extra hour in the day. Some may use the extra time to catch up on errands, many may choose to spend 60 minutes extra with their loved ones, while others simply enjoy an extra hour in bed.
“We hope this campaign resonates with viewers. Wherever you are in your life, it’s important to take the time to slow down and reflect. Take stock of where you are, where you've been and what decisions you can make to be able to support and protect your goals.”
Creechurch Capital’s ‘Time’ campaign has been running throughout 2017, kicking off in January with a commitment from every team member to donate 2017 minutes of charitable time. This initiative proved popular with local residents during a week-long pop up coffee and charity shop in July with all proceeds going to Isle of Man Live at Home.
In partnership with Petal & Co., the business has since won two PRCA DARE Awards for the campaign within the Campaign Challenges and the Corporate Affairs categories. The campaign is also shortlisted at the Northern Marketing Awards 2017 within the Best Professional & Financial Services Campaign category. Winners will be announced at a glittering ceremony taking place in Manchester on 1 November.
For more information on the campaign and to view the video visit www.creechurchcapital.com/time-campaign.
