PEP&CO, Britain's fastest-growing fashion brand, has confirmed it will open a 'shop-in-shop' in Douglas on Friday 26 May.
 
The store - offering a full range of women's, men's and kids' fashion - will open inside sister company Dealz at 32-26 Strand Street, and will be the value fashion brand’s first store on the Isle of Man.
 
The shop-in-shop will feature PEP&CO’s full range - but not at the expense of Dealz’s existing offer.  Through clever use of existing space, the Strand Street Dealz store has the capacity to accommodate a full PEP&CO without reducing existing ranges.
 
PEP&CO’s managing director, Adrian Mountford, is anticipating that the new shop-in-shop will have a huge impact for the area’s fashion conscious shoppers.
 
Adrian said: “We can’t wait to bring PEP&CO to Dealz in Douglas. We’ve had a lot of interest already from the local community and can’t wait to get started.
 
“PEP&CO is all about delivering family fashion on a budget, whether that’s for men, women or children, and we’ll have something for everyone, from our famous leggings and jeggings, to this summer’s must-have styles.” 
 
Since February 2017, the value fashion brand has already opened over 35 shop-in-shops in Poundlands across the UK, with the first opening in Hanley. The retailer plans to open an additional 50 shop-in-shops at Poundland over 42 days later this year.
 
By October, PEP&CO will be in available in around 170 locations - and is set to bring the brand to over 570 other Poundlands with a selection of key best sellers in the stores.