Pacific Fund Systems Limited (PFS), the leading global provider of fully integrated fund accounting and transfer agency administration software via its award winning PFS-PAXUS application, has announced two new senior appointments to the European based executive team.

Kelly Ashe, who has joined the team as the Sales and Marketing Manager for the group, is based in PFS’s new European operational headquarters on the Isle of Man and brings with her a wealth of core fund industry knowledge and experience of software sales, vendor marketing and business development.

Kelly will report to Paul Kneen, COO, and will be responsible for facilitating and enabling the efficient and successful delivery of PFS’ marketing and business development strategic plan, with a key focus on pursuing new business development targets, raising brand awareness, managing lead generation and on-boarding new clients.

Martin Heaney, who will also be based in the PFS European operational headquarters, has joined the team as a Senior Business Analyst and Head of Testing. Martin brings with him over 25 years’ financial services experience in banking operations and fund administration, having most recently served as Managing Director at Abacus Financial Services Limited.

Fostering an environment of continuous improvement and high quality control across the design, development, testing and delivery lifecycle, Martin will work with the experienced PFS team and will take overall responsibility for the testing and successful delivery of all PFS-Paxus upgrades and enhancements, across the system and client base.

Paul Kneen, COO of PFS, said, ‘We are delighted that Kelly and Martin have joined the PFS team. Kelly’s knowledge of both sales and marketing disciplines is particularly relevant to a B2B financial services software vendor such as PFS, and she will be instrumental in implementing our change of approach from passive to active marketing. Martin has extensive experience of both the industry that we operate in and the PFS-PAXUS application itself, and his contribution will be invaluable as we further strengthen our focus to actively market our world-class fund administration technology to a growing prospective client base’.

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