Launch of new and improved website to develop promotion of the Abacus brand and improve website users’ experience

Leading fiduciary, fund and professional services specialist, Abacus, are pleased to announce the launch of their new website as part of their continued efforts to develop the promotion of the Abacus brand and its service propositions among its key industries and target markets.

The new and improved www.abacusiom.com is fully optimised for use on all devices and offers users a number of new features and enhancements over its former version. New features include a resource library where users can access various downloads and information; the ability to register for email communications and newsletters whilst specifying particular interests for tailored communications, integration with key social media networks for following, sharing and posting and an up and coming blog.

Lesley-Anne Johnston, Group Marketing Co-ordinator at Abacus said: “The new website has been designed and developed with a client-focused approach whilst keeping abreast of the latest digital marketing trends and best practice. It aims to provide a platform which offers a more valuable visitor experience that is quicker, easier and more interactive.

The new site offers a fresh, modern but professional feel with user friendly navigation. Following a full review of our existing content, we have also ensured that our new content is simple, clear and free of jargon.

The project itself is however far from over; the website’s content and performance is being regularly reviewed and monitored using various analytical and SEO tools to ensure optimum performance and there are a number of elements still in progress which we are looking to implement over the next 12 months. Watch this space!”

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