Stuart Baggs, star of The Apprentice, has been found dead in his apartment in Central Drive, Douglas.
His body was discovered at about 9am this morning.
Police have this afternoon officially confirmed his identity.
Stuart Baggs found fame on reality TV shows The Apprentice and Come Dine With Me. The managing director of Bluewave Communications, he celebrated his 27th birthday earlier this week with the unveiling of his company's latest product, broadband without a landline that he said in an Examiner newspaper article would revolutionise the way people communicate in the Isle of Man.
In a statement, police say they 'confirm that at this time there is nothing obvious to indicate the cause of his untimely death and enquiries will continue. The police request that consideration is given to the privacy of the family and friends at this difficult time.
