Isle of Man based gaming licensee, Annexio, has announced the appointment of four new employees. Denis Baciu, Michelle Guthrie, Tom Brew and Matthew Oates join Annexio as .Net Developer, Email Marketing & Social Media Executive, Digital Marketing Manager and Graphic Designer, respectively, as part of a rapid expansion programme designed to meet the online lottery services firm’s continued success.

A graduate in Applied Informatics with a Master’s Degree in Computer Software and Media Applications, Denis Baciu joins Annexio following a career in web and .Net development in industries as diverse as global logistics, bespoke software development and business processing services. In his role as .Net Developer with Annexio, Denis will utilise established development tools, guidelines and conventions to implement new software as well as maintain and enhance existing systems. Denis looks forward to developing his skills and taking on new Annexio team projects, particularly within product strategy development as part of what he describes as “an organisation where I can build a career”.

Michelle Guthrie joins Annexio from Mayo, Ireland where she has enjoyed a varied career in marketing, PR and e-commerce for major brands. A graduate in Communication Studies from Dublin City University, with a Master’s Degree in Public Relations, a higher diploma in Internet Marketing and a Level 5 qualification in print journalism, Michelle draws upon her broad experience to create and deliver a range of CRM digital marketing materials whilst coordinating a suite of social media platforms. An ambitious and experienced professional with an appreciation for the exciting and dynamic nature of the eGaming industry, Michelle anticipates a future on the Isle of Man with what she describes as a strong and growing company.

Digital Marketing Manager Tom Brew joins Annexio following a career in digital and product marketing with the Isle of Man Government and a local licensed gaming entity. A graduate in Multimedia, Technology and Design with a Master’s Degree in eBusiness & Innovation from Lancaster University as well as a Diploma in Digital Marketing from the Chartered Institute of Marketing, Tom will assume responsibility for managing the company’s portfolio of websites whilst overseeing Annexio’s CRM and search engine optimisation strategies to maximise brand visibility. As part of Annexio’s continuous emphasis upon product and service development, Tom draws upon his considerable knowledge to optimise the user experience, increase engagement and attract conversions in a rapidly changing marketplace.

Graduate of Media Production and Oscar Nominee, Matthew Oates joins Annexio as the company’s graphic designer. Matthew builds upon a varied career in graphic design where he has created on behalf of marketing, web and mobile applications agencies as well as a number of successful Bingo brands. After leaving university, Matthew also worked with Isle of Man film on the animated film Chico and Rita, which won the Goya Award for Best Animated Film and was nominated for the Oscar for Best Animated Feature at the 84th Academy Awards. In a highly competitive and ever changing online marketplace, his role at Annexio will see Matthew maintain and enhance Annexio’s visual identity and create visually effective, intuitive and responsive designs to enhance the user experience, with the goal of ensuring perfect functionality in all he produces.

Denis, Michelle, Tom and Matthew join Annexio as the company continues on a steep growth trajectory following a number of successes as one of the lottery service industry’s most respected licensees, most recently the launch of a new global lottery service aimed at the UK and European markets, World Lottery Club. In 2013, Annexio embarked upon a 300% staff increase, with the result that it was declared the fastest growing company on the Isle of Man by the Isle of Man Government Department of Economic Development in 2014.

Managing Director Jennifer Houghton commented: “It is a great pleasure to welcome Tom, Michelle, Matthew and Denis to Annexio and to see so quickly the results that such exciting talent can bring to the team. Each is enormously qualified to support Annexio during this important growth period and will no doubt prove invaluable as the company goes from strength to strength. We take great pride in growing our presence on and demonstrating our commitment to the Isle of Man which, with its wonderful reputation for regulatory excellence and consumer protection, is the perfect home for us. I would like to take this opportunity to once again welcome everyone to the team and wish them every success with us.”

Photo - From right to left: Denis Baciu, Michelle Guthrie, Jennifer Houghton and Matthew Oates.