Leading trust, fund and corporate services provider, First Names Group, has appointed Alison Duffy as its new Group Head of Marketing, Communications and PR. The appointment is effective immediately.

Alison will be responsible for managing and communicating the First Names Group brand both externally and internally across its 14 locations. Her role will also encompass the Group’s subsidiary brands, FNTC and Moore Management. 

Alison, who will be based in the Group’s Dublin office, is a Chartered Marketer through the Chartered Institute of Marketing (CIM) and holds an MSc in Digital Marketing. Throughout her career Alison has worked for a range of brands across multiple industry sectors.

Alison is replacing Jennie Jewell, who spearheaded the Group’s rebrand in January 2013. Jennie will remain with the Group as a Brand Consultant, providing expertise on initiatives that will develop and support the continued elevation of the brand.

Speaking about her new appointment Alison commented:

“First Names Group is such a strong and unique brand and I am thrilled to have been given the chance to be part of its continued development. I look forward to working closely with the leadership and marketing teams to further strengthen the Group’s positioning and help achieve its strategic vision.”

Group Commercial Director Kevin O’Connell added:

“It is a great pleasure to welcome Alison to First Names Group. She is a highly experienced marketing professional and I am certain she will be an invaluable member of the management team as we continue with our ambitious plans for the future. We are delighted to have her on board.”