The Isle of Man branch of CIM (Chartered Institute of Marketing) and local marketing agency Home Strategic are offering the local business community an opportunity to hear one of Britain’s leading brand practitioners talk about the changing marketing environment and what this means for place branding and marketing.
Roger Pride, Managing Partner of Heavenly, one of the UK’s leading brand agencies, is presenting ’The 5 tests for a successful place brand’ at NOA Bakehouse, Douglas on Thursday April 30th 2015 at 5pm
Richard Slee, Chair of CIM Isle of Man commented:
‘This event, which has been made possible thanks to the kind sponsorship by Home Strategic, promises to be an entertaining and thought-provoking presentation that will be useful to local marketers, other business professionals and those with an interest in promoting the Isle of Man and their business.
‘The marketing and branding of destinations, regions and cities has never been more significant given the increasingly competitive environment for visitors and inward investment.
‘Roger Pride is one of the few people to have led and implemented a brand strategy at national, regional and city levels. He led Wales’s international marketing, developing campaigns in the US and Europe and was also a board member of Ryder Cup Wales Ltd, the agency charged with the delivering the 2010 Ryder Cup in Wales.
As Director of Marketing for the Wales Tourist Board, Visit Wales, Welsh Government and CEO of Cardiff & Co, the place-marketing agency for Wales’ Capital City, Roger developed and delivered brands focusing on the tourism, economic development and regeneration aspects of place.
Roger is also Chairman of the Wales Board of CIM.
Entry to the event is from 5pm with the presentation starting at 5.30pm, finishing at 6.30pm. Entry is free for CIM Members and CIM Students with a ?5 for non-Members. Light refreshments will be served.
Booking is via www.cim.co.uk/events/69648/ via email at cimevents@cim.co.uk or by telephone at 01628 427340.
Photo - Roger Pride.
