Microgaming has supplied its market-leading download casino software to Lucky247.

Microgaming powered Lucky274 already boasts an extensive Flash and mobile casino offering; both platforms have proved very successful, with Lucky247 seeing rapid growth in its casino product in recent years. Looking to enrich their players’ gaming experience, Lucky247 has launched a download client using Microgaming’s software; it is now live for players to enjoy.

Graeme Harker, CEO of Lucky 247.com, comments: “We are constantly striving to offer the best possible player experience across all platforms and always looking for new ways to enhance game play. Player engagement is the cornerstone of our success and we believe our flexibility to incorporate new and established technologies, combined with our vision for the future, has enabled us to incorporate this new platform seamlessly — thereby securing Lucky247.com’s popularity with both current and future players. Microgaming’s downloadable casino software is the best within the online gaming industry, therefore making this a great coup for Lucky247.com.”

Microgaming’s download casino software launched almost 20 years ago; it set the benchmark in the online gaming industry. To this day it is still the most dependable and reputable download platform in the market. It provides a one-stop solution for players, delivering the richest gaming experience with over 700 game titles to choose from. The benefits of a download casino include improved navigation, faster games and an enhanced user experience.

Roger Raatgever, CEO of Microgaming, adds: “Our download casino product is the best in the industry; it delivers a state-of-the-art gaming experience to players. It also provides operators with a comprehensive suite of integrated marketing features, managed through the back office, which can be used to target individuals or groups of players, to increase their lifetime value. We are very excited to see Lucky247 add our download product to their offering; it will complement their already extensive mobile and Flash offering.”