TT star Ian Hutchinson has teamed-up with the Palace Hotel and Casino in his bid to claim honours around the mountain course this year.
Sponsorship from the Best Western complex owned by the Sefton Group plc, comes four years after Hutchy made history becoming the first man to win all five solo races at TT 2010.
A high speed crash at Silverstone later that year meant Ian missed TT in 2011. He was fit again in 2012 with the help of facilities and staff at the Palace Health Club, but missed out on last year's racing due to injury.
Group Operations director Adrian Brockhouse says the company is thrilled to be supporting Ian again this year.
The rider who'll be accommodated at the Palace Hotel for the festival, will display the logo of its Tahiko nightclub on his leathers and helmet.