Down on the street there's a new name on the Island's taxi ranks.
The Lady Chauffeurs or TLC has been set up as a niche taxi service for passengers who'd prefer a female driver.
It's proving popular with women in need of a cab alone, late at night, and with parents organising taxis for their children.
But it's also targetting the executive market seeking "fragrant, elegant, immaculate vehicles".
TLC's drivers hold professional licences, are customer service-trained with additional coaching in chauffeur etiquette.
It's a taxi service with frills and according to founder Nula Perren fills a hole in the market she discovered first-hand: Clip 1