Manx Telecom returned from the iGaming Asia Congress in Macau with several strong leads from businesses interested in its Intelligent Analytics product powered by Idiro Technologies. The expo, which was held from March 4th to 6th, is Asia’s official conference for interactive sports betting, gambling and lotteries and provides businesses from around the world with unique networking and marketing opportunities. As a world leading hosting provider in the eGaming sector, attending iGaming Asia allows Manx Telecom to further enhance its global profile in the region. In addition, the company also announced that the Macau trip resulted in three businesses intending to take up Isle of Man eGaming licences.
Manx Telecom was represented in Macau by Data Centres Director Stuart Paul and Sales Director Fergal McKenna. Stuart Paul commented:
“While attendance at the show in general was a little down on last year, the quality of the leads we secured proved once again the significance of the Congress and the region. Delegates in Macau included senior executives from all aspects of eGaming in Asia, including global and regional gaming and sports book operators, regulators, software and hosting providers, investors, payment providers, and legal advisors. Given the high profile nature of the expo it’s an event which is a great showcase for Manx Telecom as a world class hosting provider.”
The positive news from iGaming Asia comes just a few weeks after Manx Telecom returned from the ICE Totally Gaming expo in London with a number of strong business leads. At ICE, as in Macau, there was particular interest in the company’s Intelligent Analytics product, powered by Idiro Technologies, which allows useful nuggets of information to be extracted from ‘big data’. Big data refers to data sets from a number of sources (for example, emails, social media, audio and video content) that are so large that average computing tools can’t manage or process them. Collecting and storing all of this data is one thing – but being able to make use of it to help businesses develop often requires specialist expertise. For most eGaming businesses it’s usually much more practical and cost-effective to rent space at data centres owned and run by specialist providers rather than building and maintaining their own hosting facilities. With completion of the first phase of a new ?10m Tier 3 data centre due later this month, this is where Manx Telecom and Intelligent Analytics comes in.
Intelligent Analytics allows clients to improve segmentation and identification of high value players; target direct marketing activity for cross/up-selling; and leverage player influence within their social network. It can also identify and predict player purchase behaviour and defection and reduce exposure to risk and fraud.
