The Manx public will have an opportunity to buy shares in Manx Telecom from next Monday when the company floats on the Alternative Investment Market.
Some of the UK's largest institutions have committed to buying a slice of the company in a flotation expected to raise more than ?156 million.
Months of behind-the-scenes marketing have led up to the carefully timed placement on London's junior stock market.
Chief Executive Officer Mike Dee and senior colleagues have given more than 60 presentations top potential investors around the UK.
He says it's proved an effective marketing tool to promote what the Island's all about, to big business:
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