Manx Telecom will be showcasing its world class eGaming solutions at the ICE Totally Gaming expo at London’s ExCel in February. It’s the world’s biggest eGaming expo and this year organisers expect it to attract more than 20,000 gaming professionals from over 100 countries. Manx Telecom will have their own stand (number N14-335) at ICE for the first time this year, and a particular focus for its presentation will be big data analytics. Stuart Paul, Manx Telecom Data Centre Centres Director, will be attending the expo which runs from February 4th to 6th. He commented:
“Manx Telecom is the hosting provider for some of the world’s leading brands including PokerStars, Full Tilt Poker, and Paddy Power, and we have played a significant role in establishing the Isle of Man’s global reputation as a centre of excellence for eGaming. But this is a very competitive sector, so attending events such as ICE is a vital part of our strategy to explore new opportunities and build upon our already impressive portfolio of clients. There was significant interest in our Intelligent Analytics product at the EiG Show and the Social Gambling Conference last autumn, and promoting the benefits of Intelligent Analytics to eGaming businesses will be a particular focus on our stand at ExCel.”
Big data analytics is a fast growing sector of the data hosting market and allows eGaming businesses to extract commercially useful information from the huge volumes of data generated from billions of dollars of transactions every year. Businesses using Manx Telecom’s Intelligent Analytics can improve their identification of high value players and the accuracy of targeted marketing for cross/up-selling. It also allows for improved leveraging from player influence within their social networks, and in identifying and predicting player purchase behaviour and defection.
Manx Telecom will also be represented at ICE by Sales Director Fergal McKenna and Account Managers John Dunne and Daniel Walker. ICE covers eight gaming sectors – betting, bingo, casino, lottery, mobile, online, social and street – making it the only event at which the different worlds of gaming come together in one expo. The Department of Economic Development’s eGaming Team are also attending ICE. Peter Greenhill, CEO eGaming Development at the Department of Economic Development, said:
“ICE Totally Gaming is an excellent platform for Isle of Man companies such as Manx Telecom to showcase both their individual products and services and the Isle of Man as a centre of excellence for the gaming industry. Manx Telecom is an example of the Island’s ongoing success and has generated recognition internationally for the quality of its eGaming clients and products.”
ICE organisers say that the 2014 event will be the most reported on gaming event on record with more than 80 industry writers representing some 50 international media channels in attendance. Jo Mayer, Marketing Director responsible for ICE, said:
“ICE is the only business-to-business event to bring together both the online and offline gaming worlds under one roof. It’s the only exhibition to provide a truly global perspective on gaming trends with 65% of exhibitors drawn from outside its host country. These unique characteristics are the key motivators in attracting the thousands of gaming professionals who come to London each year.”
For more information go to www.icetotallygaming.com and www.manxtelecom.com/egaming.
