Peer-to-peer sports betting network and local eGaming licensee, Tailorbet has announced the appointment of Dominic Atkinson to the role of Commercial Director. The appointment comes as part of the company’s ongoing strategy for rapid expansion and development and will see Dominic assume responsibility for Tailorbet’s commercial proposition to the sports betting marketplace.
A business graduate with over a decade’s experience in the industry, Dominic began his career in sports betting with the Press Association Group. There he provided support to the group’s major customers, including the BBC and Sky, before taking responsibility for the group’s sports betting arm as commercial manager in 2008. Working on the company’s key accounts enabled Dominic to closely liaise with major operators such as Bet 365, Betfred, Gala Coral, Ladbrokes and William Hill, to name a few, for which he was heavily involved in product and service development . In 2010 Dominic became head of commercial – sports betting before being appointed head of business for one of the world’s leading suppliers of content to the betting industry Satellite Information Services (SIS), in 2011. His new role as commercial director with Tailorbet will enable Dominic to draw upon significant experience within the global sports betting industry to form strategic partnerships with sportsbooks and sports portals looking for a revolutionary new revenue stream.
Licensed by the Isle of Man Gambling Supervision Commission in 2012, Tailorbet is a white label peer-to-peer sports betting network solution for online sportsbook operators which allows their users to create and customise bets against others. Using the Tailorbet system, users can tailor their own bets and set their own odds before sharing them with friends and other users on the network, all whilst using their favourite sportsbook membership. Sportsbooks can also customise the Tailorbet white label solution to suit their market requirements, including language support, adding sports, and employing various betting interfaces, amongst many others. This unprecedented development in the online sports betting world is billed by many in the industry as the next step in augmenting the social media world with eGaming, providing a new source of revenue and real-time market insight, and providing a new gaming platform for casual and serious gamers alike.
Commenting the appointment, Rachel Epps, Chief Operating Officer (COO), stated: “We're delighted that Dominic has joined Tailorbet. Online gaming is a fast-paced and dynamic sector which demands that licensees appoint the most experienced and talented individuals in the market. Dominic’s appointment underscores our commitment to a strategy of building strong partnerships within the betting and gaming industry, and his experience and expertise in this respect will be invaluable. I would like to welcome Dominic to the team and wish him every success with us in the future.”
Also commenting on his appointment, Dominic enthused: “It’s fantastic to be joining the Tailorbet team. I’m very much looking forward to working with a company that is at the forefront of offering the betting market a new and innovative type of betting solution and one that also ties in social media, which is growing at a phenomenal rate. Social media is an area that bookmakers are constantly looking to utilise to its full potential and I believe the Tailorbet solution is the market leader in this respect. I’m also particularly looking forward to becoming part of an innovative Isle of Man licensed concern which is able to draw upon the Island’s world renowned infrastructure and responsive Government resources to provide a true solution in the midst of constant evolution within the eGaming industry. It’s a great opportunity and one that I intend to enjoy to its full extent.”
Photo - Dominic Atkinson, Commercial Director