Microgaming (www.microgaming.co.uk) is revealing its highly anticipated Playboy online slot following the launch of Playboy Live Dealer earlier this year.
Microgaming’s latest online branded game allows players to indulge in the luxurious lifestyle that is Playboy, with a five reel, 243 ways-to-win video slot. The graphics used in the game are skilfully hand-painted and have been combined with an original musical composition to complement the Playboy brand.
In true Playboy slogan style where ‘the finer things in life are not goals, they are rewards’, the game offers plenty of opportunities to win big. The highlight of the game is its lavish free spins bonus feature which is activated by three or more scatter symbols, represented by the famed Playboy magazine. During the free spins feature, players begin their journey into the Playboy Club with Kimi, who delivers 10 free spins and a 5x multiplier; the exploration continues as players gain multiple entries into the feature, which unlocks sequential bonus rewards from Sofia, Ashley and then the smouldering Jillian, who awards 25 free spins with a randomly activated Wild Night feature.
The video slot has been developed by Microgaming through a licensing agreement with Playboy. The collaboration began with the launch of Playboy Live Dealer, the world’s first branded Live Dealer studio in February 2013. Just six months on, the Playboy online slot is now live with Microgaming operators on the download, Flash and Quickfire platforms in countries where online gaming is permitted. The world wide appeal of this brand provides excellent marketing opportunities to casino operators.
Jason Turner, Playboy’s Senior Vice President and General Manager of Digital Ventures, says: “In addition to Live Dealer, the Playboy online slot is another great way for online players in the EU and other participating territories to connect with the captivating and fun world of Playboy. With industry leading game design from Microgaming and Playboy images throughout, the Playboy online slot offers players a truly unique online gaming experience.”
Roger Raatgever, CEO of Microgaming, adds: “Following on from the successful launch of our Playboy Live Dealer offering in February, we have developed a knockout online slot which fully embraces the Playboy brand and projects its luxurious nature. Playboy has an impressive digital presence with over 8.3 million Facebook fans and 21 million monthly visits to Playboy.com, and a logo which is recognised worldwide. Combining this with our ability to craft the industry’s best online games has enabled us to provide our operators with outstanding branded content, which is certain to be a major hit with online players.”
