Telecom operator Sure has signed a new multi-year deal to be the official mobile and broadband partner of the TT.

The company has been a sponsor of the event since 2007, when it launched its operation on the Isle of Man.

The agreement will see the company continue its title sponsorship of the Sure Sidecar races and features a comprehensive package of other benefits including high profile grandstand, bridge and course banners and prominent branding on the start-line, podium and winners’ enclosure.

Sure will again operate a retail service from the TT grandstand with TT-branded SIM packs available for visitors, and a textline service to keep up to date with the latest race news, weather and road closure information.

As part of the commercial partnership with the Department of Economic Development, Sure is installing state-of-the-art wireless broadband at the grandstand, and the TT fanzones around the course.

The DED has also enhanced its newly-developed app with a Sure TV mobile application, which will allow fans to watch the post-race press conferences, as well as featuring all of the other app functions, including live timing and race commentary.