IFG Trust and Corporate Group is today delighted to reveal its new brand: First Names Group.
Staff at IFG Trust and Corporate Group, a leading trust and corporate service provider, officially marked a new era of independence yesterday. A co-ordinated launch of the new First Names Group brand was celebrated last night at events in the Isle of Man, Jersey, Switzerland, Cyprus and Ireland. Staff will be operating under the new brand from this morning.
2012 marked a period of significant change for the Group. Formerly the International Division of IFG Group Plc, the division was the subject of a management buyout (backed by AnaCap Financial Partners) in July.
The new corporate identity has been designed to represent the group’s people-centric focus in all aspects of its business. It is the result of a comprehensive brand research and development exercise in collaboration with TheFrameworks, an award-winning London agency that has been working closely with the Group since last July.
Extensive independent external and internal research was conducted in all of the company’s locations to establish the group’s key strengths, core values and USPs. The creative concept was developed from the feedback received and the work culminated with approximately twenty members of staff from all the jurisdictions spending a day in London to take part in the production of a short film that depicts the brand story, from start to finish.
Declan Kenny, CEO of the Group said “Our name symbolises the value we place on relationships; being on First Name terms with clients and colleagues is a privilege we both value and enjoy. It is people who are at the heart of our success, from the experienced professionals within our company to the clients and intermediaries who repeatedly put their trust in us. The name also represents our commitment to being the ‘First Name’ in the services we offer, in existing and new markets - our ambitious plans for growth have already started to become a reality through the acquisition of fund administration business Moore Management Limited. This new brand marks another milestone as we forge ahead with our growth plans for the independent business. It is a very exciting time for all us.”
Mark Lewin Director of the Group’s Isle of Man business adds "The rebrand and adoption of a new corporate identity signifies an exciting chapter for the company. Our innovative new brand emphasizes our long standing focus on our clients and our team, instilling our philosophy that it is our people who really make the difference. That’s why we continue to be valued for our professionalism, expertise and exemplary levels of service. We are entirely committed to developing our offering and a proactive approach to business.”
To discover more about the story behind their brand journey please visit: http://vimeo.com/firstnames/first-names-launch
