Isle of Man Post Office is gearing up to attend the International Casino Exhibition (ICE) for the eGaming industry at Excel in London next week.

Integrated Mailing Solutions (IMS) is Isle of Man Post Office’s specialist business communications division which made its debut in the eGaming industry last year, having identified this market to offer its secure direct mail services. Representatives attended the conference for the first time and its expanse of gaming professionals brought many networking opportunities and business to the Isle of Man.

Direct mail is still one of the most effective tried and tested methods of marketing for acquisition, retention and reactivation campaigns and IMS offers the complete service and one point of contact through the whole process, design through to despatch. Alternatively, clients can cherry-pick the services they need from data cleansing and verification, mail merge, digital print (including specialised print such as scratch cards, CD/DVDs or USBs), automated or manual envelopment, instant despatch into the UK and international mail stream, response handling and returns management. Any of these services can be tailor made to suit the individual needs of the client.

Lisa Duckworth, Commercial Director, Isle of Man Post Office said: “We are only in our second year in the eGaming industry but are delighted with the success we have had in attracting new clients and the overwhelming support we have received. Clients based worldwide are now enjoying the secure direct mail services we offer, all managed through a dedicated account management team we have introduced solely for our eGaming clients.”

“Attending ICE next week will provide us with many opportunities to create further business relationships and promote our service offering. It’s also an opportunity to meet our existing clients based around the world who are attending also. We believe we offer a superior product and pride ourselves on excellent customer service. Post Office representatives will be meeting with new clients and we will have a presence on the Isle of Man Government stand (No S2-240) where copies of our gaming DVD, which showcases all of our services, will be available for attendees to take away. We will also be attending the London Affiliate Conference (LAC) straight after ICE where our gaming DVD will be further promoted via the delegate bags. We are confident our visits to both of these conferences will be worthwhile for our business.”