Signature Sponsorship has been appointed to manage T.T. commercial and sponsorship contracts for the next three years.
In addition, London based PR agency - The Media Foundry - has the task of generating increased press coverage for the races, which celebrate their centenary next year.
Signature has worked in Formula One with Shell and Fosters, and with Ducati at Moto GP and World Superbike levels.
Tourism Minister David Cretney says it's vital to reorganise things behind the scenes to help secure the future of the T.T.:-
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