"Freedom to Flourish" sums up all aspects of life on the Isle of Man.
So says Chief Minister Donald Gelling after Tynwald last week overwhelmingly approved the result of the Isle of Man branding project following a lengthy debate.
Whilst he originally had some reservations about the branding project, Mr Gelling says he believes the three word phrase coupled with the Island's ancient three legs symbol encapsulates all of the Island's benefits, and doesn't just highlight the finance industry.
Researching your Manx family history can be a very interesting and rewarding hobby. Trace your roots in the Isle of Man with our helpful of guide.