The Island's branding concept 'Freedom the Flourish' will be officially launched on Wednesday, Tynwald Day.

The phase was fashioned by committees and consultants, with the aim of encapsulating everything the Isle of Man has to offer.

Chief Minister, Donald Gelling, will head the activities which will centre around the project's stand on the fair field.

'Freedom to Flourish' is the phrase which has been chosen to give the right impression of the Isle of Man in all the right places.

After a lengthy debate earlier in the year, Tynwald members voted to back the use of those three words- the Chief Minister says it sums up Island life, while member of the branding steering committee Phil Gawne says by enhancing our image it will bring more lucrative business opportunities our way.

All those at Tynwald Day will be able to see the new branding video on the big screen in between feeds, and the stand will be providing people with literature and souvenirs.

Then 200 balloons will be released. All those involved with the project will be hoping they reach their destination.