The Isle of Man's new branding project 'Freedom to Flourish' will be officially launched at St John's today.
The occasion will be marked by the symbolic release of 200 balloons by Chief Minister Donald Gelling.
Half a million pounds has been spent on researching what is seen as a comprehensive and positive national identity.
Chief Executive of the Department of Trade and Industry Chris Corlett (pictured) says he's confident it is money well spent, and the exercise is vital for the future of the Island:
Researching your Manx family history can be a very interesting and rewarding hobby. Trace your roots in the Isle of Man with our helpful of guide.
