Text of radio report by Business Editor John Moss: So general release day for "Stormbreaker" the movie is here. The question is "will the bums on seats justify the hype?" We have had false dawns before. "Waking Ned" was a modest success in global terms. We were told "The Gathering" was going to knock 'em dead but, after being raved over at Cannes, it quietly disappeared. But in Stormbreaker we may have the real deal./ Take for instance, this critique in yesterday's UK Times. At last a British action hero to rival Bond and put some serious wind up Harry Potter. Alex Rider is the new summer sensation and an awful lot lot of bedroom walls will rue the day he came along. The super fit schoolboy might struggle with girls yet he can dangle off a skyscraper with the best of them. "Frankly if I looked this good at 14, I'd spend the rest of my life in a freezer", said James Christopher of the Times. There are still those who question whether the Isle of Man gets returns on its film investment. Yes it does. In bed nights and local business generated but also in prestige and in financial ways that, even when you have it explained to you, it's difficult to grasp. The great thing about this film, if it does take off, is that it could turn into a lucrative franchise. If it does, whether the makers would want to return to the same backdrop, we would have to wait and see. They also have the problem that their star, Alex Pettyfer, is going to get older and that could mean they have to either act very quickly or do what Peter Jackson did in New Zealand and shoot a number of films back to back. Either way, the film is certainly getting the Isle of Man some nice mentions. It goes on general release on Friday July 21. Perhaps a red letter day for the Manx film industry and another thing we can flaunt in front of the Channel Islands. (Picture: Stars Alex Pettyfer and Alicia Silverstone arriving at the premiere of Stormbreaker, earlier this week).