Douglas Promenade will be no place for weaklings today (Sunday).
The competition to find Britain's Strongest Man will take place on the walkway opposite the Villa Marina.
It's the first time the Island has hosted the prestigious event which sees the ten finalists taking on a variety of Herculean tasks including pulling trucks and lifting vans.
The event will be screened over four hours on Sky Television this Christmas.
The main Isle of Man event organiser, Morris Hazell, says he became involved in organising it almost by accident (audio file attached):
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