The T.T. has a new logo for the first time in two decades.
It uses the colours of the Isle of Man flag, red and yellow, with lettering in white.
The new identity includes a speedy swoosh around the T.T. lettering, introducing the Three Legs of Man symbol.
Speaking at a Press Conference at the N.E.C. in Birmingham, Tourism Minister David Cretney says the change was needed as a statement of intent to take the races into a new and exciting era:-
Other plans announced this morning include Manx Radio signing a three year agreement to provide the event's official radio coverage. The station has broadcast the races since 1964.
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