Generating income for the benefit of Isle of Man residents.
The key focus for new Tourism and Leisure minister Martyn Quayle - who was transfered to the department from Home Affairs in a snap reshuffle last month.
Mr Quayle (pictured) has now re-drawn portfolios for his three political members.
Quintin Gill will oversee the arts, entertainment and sport.
Graham Cregeen has been handed responsibility for the buses and heritage railways.
And Geoff Corkish will focus his efforts on developing tourism in the widest sense.
Minister Quayle says his own priority is to increase the Island's earnings from tourism (audio file attached):
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