Persuading supermarkets in the United Kingdom to stock Manx products is an uphill task, but progress is being made.
That's an update from Isle of Man Creamery boss Findlay Macleod on getting the big food chains to stock the company's speciality cheeses.
Flavoured cheeses from the Island won five medals at the recent World and British Cheese Awards, more than any other single producer.
The products are on sale in three supermarket chains in the north-west, but the fight to keep a presence on the shop-shelves is fierce.
Mr Macleod says the range and quantity of cheese produced here has grown rapidly in the past few years:
"We see it as a very important area of our business, and adding value to the farmers' milk.
"Our purpose in life is to give the farmers as good a price as we possibly can for the milk they produce.
"We make 2,500 tonnes of cheese a year. There's about 300 tonnes sold on the Island and about 600 or 700 off the Island.
"It's now really our task to make sure that all of that 2,500 tonnes is sold at a premium."
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