The President of the Manx National Farmers' Union wants people to buy Manx this Christmas.
Howard Quayle is urging residents to support their local industry when they choose their meat and dairy products.
His comments come after the launch of a new campaign which includes posters thanking the public for choosing local producers.
Mr Quayle says it will safeguard the future for everyone (play attached audio file):
More on Tuesday's Mandate.
(Image: The "Thanks for Choosing Manx" message, in letters 120 feet high, painted on the hillside in East Baldwin earlier this year. The Christmas posters are the latest stage of an ongoing campaign. Picture from icon-iom.com).
Researching your Manx family history can be a very interesting and rewarding hobby. Trace your roots in the Isle of Man with our helpful of guide.