A marketing initiative by MannVend and isleofman.com has shown that when it comes to getting the message across, the simplest ideas are often the most successful.

The installation of isleofman.com branded cups in MannVend’s corporate drinks machines has ensured that the website’s message – ‘A refreshing alternative for news’ - will reach over 5,000 people working.

MannVend pioneered the creation of personalised drinks cups on the Island as a highly effective way means of brand exposure.

There are many benefits for the advertiser: their message does not have to compete with other advertising; it is delivered, literally, into people’s hands; and its impact is both visually instant and long-lasting in the sense that the cups will be prominent on people’s desks, and around the workplace, for hours at a time.

Just as MannVend clients all over the Island can enjoy top quality drinks at the push of a button, visitors to isleofman.com can access a huge variety of features and facilities at the click of a mouse.  And just like that much-needed coffee break, isleofman.com is becoming an integral part of people’s day.

Gavin Smith, General Manager of isleofman.com, says, "We were looking for a fresh, value-for-money way to raise brand and product awareness for isleofman.com.

"Like many small to medium businesses, we have found using traditional media a comparatively expensive option given the repetition required to really make a lasting impact in a ‘crowded’ environment.

"Instead, sponsoring 200,000 cups gives us exclusive ‘share of mind’ and a considerable ‘hang time’ on our advert from those using them.

"It also provides a ‘double exposure’ to anyone in the vicinity.  We’re planning a future campaign that will include a more specific call-to-action, encouraging visits to an excusive landing page and in turn providing us with a true measure of response.

"There’s lots of scope for this unique promotional channel and I’m really looking forward to including it as a permanent part of our mix."