PDMS, the software development firm specialising in web development services, has forged an alliance with Sherrilynne Starkie, managing partner of Strive Public Relations, to help organisations to build, manage and engage with online communities through social computing.

As part of PDMS' Digital Design service, the new venture provides a unique combination of deep software engineering expertise along with a thorough understanding of organisational and marketing communications. 

PDMS Managing Director Chris Gledhill (pictured with Sherrilynne Starkie) commented, "The social network revolution brings many challenges, but it presents even more opportunity through innovation.

"The winners of the next ten years will be those organisations that really get to grips with it.

"Sherrilynne is an internationally-recognised social media expert who has an in-depth knowledge of how people are using Internet technologies to form and participate in online communities.  Together we'll innovate we can develop and implement the social software solutions to meet the needs of today's organisations."

PDMS Digitial Design social media services include: strategic engagement campaigns; online community building and management; digital PR; corporate blogs, social websites; social applications development; web content development; training and coaching; and online conversation monitoring and response.

Sherrilynne Starkie said, "The alliance with PDMS is the perfect marriage of PR and Web know-how.  Social media is changing how humans communicate the world over. 

"Organisations are struggling to keep pace and those that put web services at the centre of their communications and business strategies are set for success."