The 2010 phone book is being distributed to every household and business in the Isle of Man, and Manx Telecom says its arrival will have a positive impact on the environment.

That's because a growing number of customers are now using the online 'flip book' version of the publication.

Commercial manager Andrew Honour said: "As a result, there has been a print run reduction for the 2010 phone book, even though the publication is in greater demand than ever.

"And next year we hope to make even greater savings as the online book at www.directory.im/flipbook grows in popularity.

"Having the directory available on your PC is much more convenient for many customers, and advertisements are no longer limited to just the hard copy edition."

Meanwhile, following the success of last year's campaign, Manx Telecom has confirmed that customers can continue to recycle their old phone books.

It's been agreed that one book per household will be taken with kerbside collections, in areas where they are made.

As an alternative, residential customers can use the recycling skips available at the Island's civic amenity sites.

Manx Telecom is providing further collection points at both its head office reception and high street shops.