A LEADING authority on online marketing and a specialist in search engine optimisation (SEO) techniques is set to visit the Isle of Man to present a special lecture to the Island’s business leaders.
A Fellow of the Institute of Direct Marketing, Jan Klin will give the 90 minute seminar entitled Online Marketing 2010, organised by the Isle of Man branch of The Chartered Institute of Marketing - the world’s leading professional body for marketers - on Thursday, October 7 at The Claremont Hotel, Loch Promenade, Douglas.
The seminar, which will include case studies to inspire marketers' efforts and equip them with the latest tools and techniques for success, will cover SEO best practice, new 2010 ranking factors for Google, pay per click advertising, SEO link building strategies, social media marketing, YouTube and video optimisation, digital assets optimisation and harnessing Google universal search to rank all important digital assets.
The Institute's local chairman Cathy Cowin said: "Online marketing continues to grow in importance and diversity with new ranking factors from Google, new methods of engagement through social media and even new phrases in our lexicon like DAO (digital assets optimisation) to get to grips with.
"This seminar will keep you ahead of the game. It will share with you the latest approaches and methods to drive your online success throughout the year. The seminar will be comprehensive and fast-moving so we'll provide marketers with a copy of the slides, complete with links through to important tools and resources."
Jan Klin specialises in business transformation through the use of the internet and online marketing techniques.
During the first half of the 1980s Jan was Managing Director of Pixel Computer (UK), a UK subsidiary of a US computer manufacturer. In the second half of the 1980s he was managing director and major shareholder of the Anglo/French computer systems group Unixsys (UK) Ltd.
Since forming Jan Klin & Associates in 1991 Jan has conducted many consultancy assignments in web based marketing across Europe, including helping Germany's largest internet service provider, ECRC, formulate their marketing strategy.
Jan has designed and run many training programmes in online marketing and web strategies including a five-day programme for the EAMS International Business School in Granada, Spain.
Jan has also worked as a major supplier to the Institute of Management running their key e-business training programmes and working on the Technology Means Business Initiative.
An initiative involving the IM, DTI and major IT companies to provide accreditation to consultants delivering IT services to SME businesses. Jan's main role was designing the web based e-business toolkit which will support accredited consultants and advisers.
He works with major corporations like FT.com and General Motors, where he is responsible for running some of their key marketing programmes, to both the retail franchise in the UK and to GM staff across Europe.
He also works with some of the major IT and consultancy companies - Microsoft, HP and Oracle - and with smaller companies through the Business Links and the Chambers of Commerce networks.
As search marketing has grown in importance over the past few years Jan Klin & Associates developed a specialism in this area – with particular emphasis on search engine optimisation techniques.
The expertise has been packaged into a practically oriented service called Traffic Builder which is now delivering benefits to more than 100 companies throughout the UK and Europe.
Prices to attend this event, which include lunch, are free for CIM members and £25 for non-members. Registration is from 12pm, with the seminar beginning at 12.30pm and finishing at 2pm.
To book visit www.cim.co.uk/isleofman or call The Chartered Institute of Marketing on 01628 427340.
