Isle of Man News - POSTED Wed 21-06-2017

Estera wins at major brand management awards

by LC

Estera wins at major brand management awards

Estera, a leading provider of offshore fiduciary and administration services, has won three prizes for its outstanding brand management at a major industry awards ceremony.

The firm was presented ‘Best Marketing and Business Development Team’, ‘Best Rebranding Campaign’ and ‘Brand of the Year’ accolades at the Citywealth Brand Management and Reputation Awards in London last week.

The Estera brand was launched in April 2016 following the management buyout of Appleby Fiduciary Business from the Appleby Group in December 2015 and has quickly gone on to represent quality and professionalism in corporate services, trust and funds services across the globe. Thanks to the vision and exceptional project management demonstrated by Estera’s global marketing team, the company’s distinctive new look was successfully rolled out across ten jurisdictions and is now a highly recognised brand in the fiduciary services industry.

Estera now employs more than 470 people across the globe, including more than 50 at its Isle of Man office.

The Citywealth awards recognise the best examples of work by marketing teams that support business development and manage company reputation. The winners were selected by an independent judging panel comprised of five senior level managers from prominent financial firms.

In further recognition of the business, Estera Isle of Man Managing Director Sean Dowling has been included on Citywealth’s Leaders List 2017, alongside Estera CEO Farah Ballands and Jersey-based Group Director Richard Prosser.

The Leaders List is a highly regarded directory of the top private wealth management and private client industry professionals, accountants, family offices, private bankers, covering lawyers and trustees who deal with private clients with fortunes in excess of £20m and often up to several billion. It is published after a year-long process of peer recommendation and verification.

Sean Dowling said: ‘As Estera continues its journey towards growth and even greater success, it is inspiring to see the hard work carried out by our global team acknowledged and rewarded by a top industry body.

‘Receiving gold standard awards in the “Best Marketing and Business Development Team” and “Best Rebranding Campaign” categories is testament to the project management delivered during our move to the Estera identity, one that is now synonymous with quality and expertise.

‘I would like to extend my congratulations to the marketing team for their success at the Brand Management and Reputation Awards, and also to Farah and Richard for their inclusion on the Leaders List. These awards demonstrate the strength and depth of the entire Estera team.’

Photo - Head of Marketing, Leanne Harker, (right) and Senior Marketing and Business Development Executive, Michelle Jeanne, (left) who accepted the trophy at the awards ceremony on 15 June 2017, with awards host Chris Turner (middle).

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